Brand Medicine is pleased to offer an extension to the Search Listening capabilities: Share of SERPs analysis
In the Share of SERPs analysis, we aggregate thousands of common and trending queries around your category and scrape the data from the Google Search Engine Results Pages (SERPs) that show up in response. From here, we can quantitatively determine the top digital publishers surrounding a category and their relative prominence compared to company- and competitor-owned digital assets.
The Share of SERPs analysis allows us to discover which websites are really turning up for stakeholders across the category. If we know this, we can see where our content is placed (return on investment in information), as well as truly determine who are the key influencers of the narrative (those we need to potentially develop a collaborative relationship with).
Connect with us to learn how Search Listening & Share of SERPs analysis can shed light on the Patient Information Experience in your category.
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