The power of aggregated search data
Brand Medicine International CEO, Julia Walsh, is among the first to mine Search Data for strategic insights in health. Her unique approach examines the whole information experience, following real-world questions on a topic through to the answers served back to the patients (and HCPs!) who generated the query.
Brand Medicine in the News
Reuters Events
Australian Medical Association: National Conference 2021
Australian Medical Association: National Conference 2021
Julia presented her pioneering work as a presentation ('The Power of Search Listening To Really Define The Patient') to the Australian Pharma Industry at Reuters Pharma Australia.
26/10/2020
Australian Medical Association: National Conference 2021
Australian Medical Association: National Conference 2021
Australian Medical Association: National Conference 2021
Presentation to Australian Medical Association National Conference 2021 on the topic of regulatory reform for publishing content about prescription medications online - using evidence gathered by search listening to drive the case.
Reuters Events
Australian Medical Association: National Conference 2021
Answer the Public
Julia also shared with US-based industry colleagues, 'Search listening as the cornerstone of a patient-centric strategy' . This topic was deemed 'a favourite' of the event.
1/12/2020
Answer the Public
Answer the Public
Answer the Public
Julia was invited by Sophie Coley (Propellernet) & Hannah Harris from AnswerThePublic as a guest speaker to discuss the applications of #SearchListening in healthcare.
19/02/2021
Medhealth Outlook
Answer the Public
Medhealth Outlook
Our article in Medhealth Outlook discusses why people turn to search engines throughout their patient journey, why this can cause issues in their disease management and how to improve our approach to the exchange of healthcare information so that it is more patient-centric.
20/11/2021
Reuters Reports
Answer the Public
Medhealth Outlook
Global recognition of this strategic marketing innovation - Our unique approach to leverage big data for healthcare has been recognised by a London-based Reuters journalist with this feature published to coincide with Pharma USA 2021.
23/05/2021
Reuters Pharma: Clinical 2021
Reuters Pharma: Clinical 2021
Reuters Pharma: Clinical 2021
Julia hosted an interactive roundtable session at the Reuters Clinical 2021 conference. She explored how listening to patient search queries can inspire approaches to recruitment as well as manage the online narrative for emerging therapies during the trial phase.
Swipe Health - Pharma IDOL
Reuters Pharma: Clinical 2021
Reuters Pharma: Clinical 2021
A profile on our work was published in Swipe Health's Digital Bytes with Julia featured as their monthly Pharma IDOL (Industry Digital Opinion Leader).
25/11/2020
AnswerThePublic
Reuters Pharma: Clinical 2021
AnswerThePublic
AnswerThePublic hosted a webinar with Julia discussing search listening applications, the patient journey and Dr. Google.
21/10/2021
Pharma in Focus
Pharma In Focus
AnswerThePublic
Pharma In Focus Australia published a feature article about our application of Search Listening in exploring queries around vaccination.
18/02/2021
Pharma In Focus
Pharma In Focus
Pharma In Focus
Pharma In Focus Australia published a feature article about our application of Search Listening in Healthcare and the potential for this to transform the communication landscape for industry.
10/12/2020
Pharma in Focus
Pharma In Focus
Pharma In Focus
Our Share of SERPs analysis was featured in an article published by Pharma In Focus Australia.
23/05/2022
Search Insights: The future cornerstone of brand strategy
Search Listening offers an unrivaled approach to reveal insights that can inform brand strategy, craft messaging & inspire tactical planning.
An enormous proportion of information exchanged between key stakeholders in all categories occurs online - is this a blind spot in your plan, or are you ready to start listening?