AI Disruptions in Search (Health): A White Paper

The age of #SearchChatOptimisation is upon us. Cracking the code to ensure a locally relevant, evidence-based voice is offered to patients (and HCPs) online represents a new digital frontier in healthcare. Brand Medicine recently hosted a round table workshop to consolidate the expert opinions of a range of thought leaders in healthcare digital innovation, patient education & HCP customer engagement.

These valuable insights have been published in a white paper, which you can download below. This resource offers detailed guidance on how to approach and navigate the new digital landscape.

Our round table generated prolific insights on this topic - from a summary of the challenges and opportunities by key stakeholder groups, to the critical success factors for each internal department of a company in the health industry from IT to Medical to legal/regulatory and everything in between. We unpacked the ethical considerations and explored BHAGs such as 'how do we inspire reform of the regulatory framework that puts patients first?' and 'how can we work with search engines to improve the digital information experience in healthcare?'. This white paper includes our original research on real-world digital share-of-voice and offers readers a roadmap to guide their own necessary response to this profound, AI-driven disruption to the way health advice is administered online.