We believe in the value of harvesting category insights online through both Social Listening - but especially for healthcare, Search Listening. We are equipped to help you sift through the data to extract the gems that inspire content that resonates and will steer your brand to success. We can generate regular reports that track trends in your category. We then work with our clients to convert these insights into targeted online tactical executions.
Creating content for digital is different - the dynamic nature of this channel offers the opportunity to capitalise on the mood of the moment, and launch iterative executions of a campaign, letting your audience refine it via their level of engagement and feedback.
For closed loop sales tools navigation is vital - making sure that reps can be nimble in their presentation of content to cover key messages.
We see Digital as just one component of the mix - so every tactic is evaluated as to it's value on it's own AND it's potential to amplify the power of a campaign. While we approach execution in an agile way - moving quickly from idea to market - we still ensure that every tactic is on strategy, and every strategy has been addressed with relevant tactics. In short, to use the lingo, we are omnichannel integration experts ;)
No campaign is complete without video at it's heart - video, especially interactive video, is the most effective means of communication when social distancing requirements keep us apart. We can create powerful high-end creative video content, or we can churn out quick, simple content for Social at very low cost.