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Strategically effective therapy for brands that aspire to be NOTICED
Strategically effective therapy for brands that aspire to be NOTICED
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Strategically effective therapy for brands that aspire to be NOTICED
Strategically effective therapy for brands that aspire to be NOTICED
As a marketing professional, you face daily pressures of doing more with less while still being expected to deliver on stretch goals.
Smaller budgets make it hard to justify extensive cross-functional agency teams in the face of diminishing ROI. This is the pain point that Brand Medicine was created to treat - an agency equivalent of the 'tiny house' movement - we leverage tiny teams of broadly experienced communication professionals to offer a one-stop-shop resource for creation of your next campaign. We can design & run your strategic workshops (in person or virtually) or simply lead the tactical execution of your healthcare advertising campaign.
Members of a healthcare advertising agency team have narrow and distinct roles to play. These layers amplify costs. Brand Medicine offers you one multi-functional resource across a range of roles - someone with experience and expertise at every stage of developing & delivering powerful communications materials. This simplifies the process because there is no need to waste time 'meeting with themselves' - they just get on with the next steps towards your goals!
The rates for resources through a traditional advertising agency model are inflated to cover 'overheads' and deplete the potential of your campaign - with Brand Medicine you pay our salaries, cover the out-of-pockets and nothing more.
We don't waste our resources chasing creative pitches, allowing us to give our loyal clients our full attention and a highly competitive rate.
"I am passionate about healthcare advertising & inspired by the potential of a great campaign to connect people with products & services that can improve their lives. As a pioneer in Search Listening for Healthcare , I'll work directly with you to inspire, create & implement an effective & competitive strategic plan."
We can design and moderate strategic workshops, contribute to the development of brand plans, determine market analytics initiatives, map the patient journey or the customer experience, and more - just ask for the help you need. We are pioneers in Search Listening, and masters at translating marketing strategy into communication strategy that amplifies your healthcare advertising to meet your business objectives.
With over 20 years' global experience across launches as well as all other stages of the brand life cycle, we offer an indispensable sounding board to help you understand your audience and focus your investment.
Need a highly creative resource to develop the visual style and key messages for your next campaign? We'd love to help! Julia, our CEO, is a trained scientist with experience working as a molecular biologist at the CSIRO; she understands the nuances of developing technical medical content and will make sure we deliver for you no matter how complex the subject matter. Furthermore, through listening to Search we can "know what patients don't know" and create content that resonates, as well as offer unique patient insights to inspire highly engaging conversations between sales reps and HCP customers.
So whether it's patients or Neurologists you need to influence, we are poised to generate content that will resonate with them.
Seamless delivery is key to campaign success - we work with cutting edge digital development platforms compatible with Veeva, printers, film professionals and editors to ensure the final product is on spec and on time.
We can create and publish websites to meet the basic needs of your online presence (like this one!), as well as the necessary targeted Social Media pages, or PR releases.
If it's media space you need then let's talk - we will negotiate with publishers & platforms to design a bespoke promotional plan just for your brand.
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