Global Leaders in Digital Landscape Analytics

Google - and increasingly, AI - is a powerful virtual member of the multidisciplinary team across the entire patient journey. We’re all very candid with search engines and for that reason, big search data is incredibly valuable when it comes to understanding what really happens when healthcare stakeholders turn to the internet to exchange questions for health advice.  This is where we excel at harvesting powerful customer insights and transforming these into strategy that improves outcomes for patients and performance for brands.

Currently, the digital information experience is far from perfect for the patient - and HCPs as well. Content published online by bloggers with no health credentials opens the door to misinformation and scare-mongering, and more generally content is out-of-date, or from overseas.

The good news: this can be fixed! We adopt a range of approaches to increase the profile of evidence-based content to accelerate the pathway from symptoms to diagnosis, and diagnosis to initiation of a suitable treatment.

Our unique methodology for healthcare market research based on 'Search Listening' reveals uncensored patient and HCP questions, illuminating a blindspot in the healthcare landscape and revealing the real online information experience around illness and treatments that drives the dynamics of a category and, in turn, influences quality use of medicines, patient outcomes and commercial potential of brands.

Our proprietary #ShareOfSERPs analysis measures real-world, digital-share-of-voice on any topic, revealing the websites shaping the narrative as well as confirming exactly where your owned content sits. Importantly, this proprietary tool is also a powerful predictor of which websites will be prioritised by AI for informing 'Answer Engine' responses facilitating digital housekeeping across 3rd party websites. Our 'digital footprint' strategy has been successfully adopted by many clients to enhance the content shaping AI responses in their category.

Commission a search listening analysis today to harvest unrivaled insights into your category, inform your brand strategy and future-proof your digital presence.