Global Leaders in Digital Landscape Analytics

Google is a powerful virtual member of the multidisciplinary team across the entire patient journey.   

We’re all very candid with search engines and for that reason, big search data is incredibly valuable when it comes to understanding what really happens when healthcare stakeholders turn to the internet to exchange questions for health advice.  

Currently, the digital information experience is far from perfect for the patient - and HCPs as well. Content published online by bloggers with no health credentials opens the door to misinformation and scare-mongering, and more generally content is out-of-date, or from overseas.

This can, however, be fixed - with search listening optimization we can accelerate the pathway from symptoms to diagnosis, and diagnosis to treatment.

Our unique methodology for Search Listening reveals uncensored patient and HCP questions illuminating a blindspot in the healthcare landscape, and revealing the real online information experience around illness and treatments that drives the narrative for a category and, in turn, influences the broader healthcare ecosystem.

Our #ShareOfSERPs analysis reveals the real-world share of voice of digital publishers on a topic as well as indicates the return on investment in information for your digital assets. Importantly, this tool is also a powerful predictor of which websites will be prioritised by AI for informing 'Answer Engine' responses facilitating digital housekeeping across 3rd party websites.

Commission a search listening analysis today to harvest unrivaled insights into your category.