Our Services
Customer Needs Analysis
Customer Needs Analysis
Customer Needs Analysis
We analyse real-world search questions from patients and HCPs to reveal unmet needs, information gaps and the digital disconnects shaping customer understanding.
Patient Journey Mapping
Customer Needs Analysis
Customer Needs Analysis
We analyse patient search behaviour to map the journey from symptoms and diagnosis to treatment initiation, switching, support needs and long-term disease management.
Treatment Journey Audit
Customer Needs Analysis
Treatment Journey Audit
We examine how HCPs and patients search around a specific treatment to identify the questions, barriers and information needs affecting confidence, adoption and Quality Use of Medicines.
Category Sentiment Insights
Digital Share-of-Voice Report
Digital Share-of-Voice Report
We analyse search behaviour and AI-style prompts to uncover how patients and HCPs feel, helping teams refine messaging, tone and customer engagement strategy.
Digital Share-of-Voice Report
Digital Share-of-Voice Report
Digital Share-of-Voice Report
We rank the most influential websites in your category to show which sources dominate organic search visibility and shape the information your customers find.
AI-Ready Digital Strategy
Digital Share-of-Voice Report
AI-Ready Digital Strategy
We help healthcare organisations understand how their category is represented in AI answer engines and strengthen the digital footprint that informs future answers.
Comprehensive Search Listening Analysis
Our most popular research service
Our core Search Listening analysis combines deep qualitative research across four strategic seed terms with quantitative analysis of two priority terms to deliver a detailed view of patient needs, HCP pain points, category dynamics, competitor influence and information gaps. Covering symptoms, indications, treatment (brand and/or generic name) and competitors, it provides a robust, actionable evidence-based resource to inform brand strategy, medical education, patient support, content planning and AI-ready digital strategy.
Upgrade your analysis:
- Extend the analysis across further symptoms, indications, brands, competitors or stakeholder groups.
- Add other markets to compare and contrast different countries and extract universal insights
Core Elements
4 topics studied
- All of them qualitatively
- Two of them quantitatively
One price
Five weeks from brief to delivery
Award Winning Analytics
Our customer-centric approach to harvesting health insights from big search data has been recogised with a number of awards
We Serve Clients Around The World
We can focus on one market or compare and contrast insights from multiple markets.
We can explore different languages
Trusted by global teams and local affiliates alike to deliver actionable insights to inform brand strategy and design customer-centric messaging.
