Global Leaders in Digital Landscape Analytics

Google - and increasingly, AI - is a powerful virtual member of the multidisciplinary team across the entire patient journey. We’re all very candid with search engines and for that reason, big search data is incredibly valuable when it comes to understanding what really happens when healthcare stakeholders turn to the internet to exchange questions for health advice.  This is where we excel at harvesting powerful customer insights then transforming these into strategy that improves outcomes for patients and performance for brands.

Currently, the digital information experience is far from perfect for the patient - and HCPs as well. Content published online by bloggers with no health credentials opens the door to misinformation and scare-mongering, and more generally content is out-of-date, or from overseas.

The good news - this can be fixed! We adopt a range of approaches to increase the profile of evidence-based content to accelerate the pathway from symptoms to diagnosis, and diagnosis to initiation of a suitable treatment.

Our unique methodology for Search Listening reveals uncensored patient and HCP questions illuminating a blindspot in the healthcare landscape, and revealing the real online information experience around illness and treatments that drives the narrative for a category and, in turn, influences quality use of medicines, patient outcomes and commercial potential.

Our #ShareOfSERPs analysis reveals the real-world share of voice of digital publishers on a topic as well as indicates the return on investment in information for your digital assets. Importantly, this proprietary tool is also a powerful predictor of which websites will be prioritised by AI for informing 'Answer Engine' responses facilitating digital housekeeping across 3rd party websites. This 'digital footprint' strategy has been successfully adopted by our clients to enhance the content shaping AI responses in their category.

Commission a search listening analysis today to harvest unrivaled insights into your category and future-proof your digital strategy.