Leveraging longform search insights means that your team can respond to the market with materials that resonate – in fact, this is what a truly patient-centric approach looks like. By understanding the uncensored patient queries through search listening, and the correlated Patient Information Experience (PiX), you can unlock a pathway to reach them and answer their concerns using an integrated omni-channel response that closes the knowledge gaps and moves the patient along in their journey from understanding their diagnosis to confirming the treatment pathway.
This has the potential to amplify the potency of healthcare communications by harnessing the power of SEO and ensuring resonance by meeting patient expectations, offering extraordinary commercial advantages.
A profile on our work was published in Swipe Health's Digital Bytes, with Julia featured as their monthly Pharma Industry Digital Opinion Leader. Read it here:
10/12/2020: Pharma In Focus Australia published a feature article about our application of Search Listening in Healthcare and the potential for this to transform the communication landscape for industry.
26/10/2020 Julia was invited to present her pioneering work on this topic to the Australian Pharma Industry. Her presentation, entitled ' The Power Of Search Listening To Really Define The Patient ' was highly commended.
1/12/2020 Julia also shared with US-based industry colleagues, how to apply 'Search listening as the cornerstone of a patient-centric strategy' . This topic was deemed 'a favourite' of the event.
Upcoming: Julia is joined by clinical trial expert Cheryl Keech as her co-host for this interactive roundtable session at the upcoming Reuters Clinical 2021 conference. They will explore how listening to patient search queries can inspire approaches to recruitment as well as manage the online narrative.
Julia was invited by Sophie Coley (Propellernet) & Hannah Harris from AnswerThePublic as a guest speaker to discuss the applications of #SearchListening in healthcare at this upcoming webinar (UK time zone - so great for antipodean early risers!).
A comprehensive Search Listening report takes considerable time to compile as there are many dynamics to map - for example the patient journey from symptoms, to diagnosis to treatment as well as evaluating the quality of the Patient Information Experience (PiX). But sometimes a quick glance can also give you a glimpse of the dynamics - so here is a trial of our magic tool, Answer The Public - use the QR code to take a quick look at what patients are asking in your category today.