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Small Budget, Big Goals?
No Worries.

Small Budget, Big Goals? No Worries.Small Budget, Big Goals? No Worries.Small Budget, Big Goals? No Worries.
  • Home
  • Indications
  • Active Ingredients
  • Pulse Check
  • Digital & Video
  • Case Study
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Local Talent with Global Experience

About Julia & Brand Medicine

"For over 20 years Julia has worked as a strategic marketing & communications consultant to the pharmaceutical industry – in Australia, in the USA and at a global level.  

She understands the pressure facing healthcare marketers & aims to provide support that eases their workload and helps them to achieve their goals."

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Broad Category Experience

Extensive Category Experience

 Haematology 

· KOGENATE global; Bayer 

· Haemophilia Pipeline Products; Bayer

Ophthalmology 

· MACUGEN global launch; Pfizer 

· LUCENTIS global RVO & DME launch; Novartis

· Contact lens & surgical; Bausch & Lomb  

Cardiovascular 

· LIPEX; MSD 

· PLAVIX; Sanofi

· CYPHER; J&J 

· TRITACE; Sanofi-Aventis 

Pediatric brands 

· TIXYLIX; RPR 

· S-26; Wyeth 

· ENFAMIL; Mead Johnson Nutrition

Respiratory 

· DUORESP; Teva

· SYMBICORT; AstraZeneca 

· SINGULAIR; MSD 

Infectious Disease 

· MERREM; Astra Zeneca 

· FUZEON; Roche 

· VIREAD; Gilead 

Oncology 

· XTANDI; Astellas

· IBRANCE; Pfizer

· XALKORI; Pfizer

· HALAVEN; Eisai 

Pain relief 

· NUROFEN; Boots Healthcare 

· MERSYNDOL; Aventis 

· LYRICA; Pfizer

· RIMADYL; Pfizer Animal Health 

Gastroenterology 

· SOMAC; Pharmacia 

· KLACID; Abbott 

· GASTROLYTE; RPR 

Devices/Hospital 

· J&J Medical 

· BELLOVAC; Astra Zeneca 

Oral Contraceptives

· Seasonique; Theramex

Antiresorptives

· Actonel EC; Theramex

Corporate 

· Pfizer 

· J&J Medical 

· Bayer Hemophilia

· Douglas Pharmaceuticals

· PharmaAgile

· Biointelect

· Brand Medicine

Consumer 

Nursing (as a career); J&J  

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Need to determine your marketing mix?


Strategic Capabilities

hands on strategic brand planning support

Julia offers clients of Brand Medicine a wealth of strategic planning experience - she draws on over 2 decades of supporting clients with Brand Plan development, communication plan determination and tactical planning. Just a couple of her assignments are summarised below - feel free to email her today to enquire how she can provide cost effective and efficient strategic brand planning support for your product. 

Example: Strategic Brand Lead for New INdications for Lucentis (Novartis)

Julia led the global agency team for the launch of the DME & RVO indications for Lucentis with Novartis; as a key strategic advisor she designed and moderated a 2 day workshop run in Basel attended by over 30 product managers and medical leads from around the world. Collaborating closely with senior Clients her objective was to generate the strategic roadmap for the brand with the expanded indications. Julia was also instrumental in the development & execution of the global creative platform for these indications, with the ‘Bringing Life Back Into Focus’ campaign winning a creative excellence award. 

Example: Strategic Brand lead for Bayer hemophilia/haemophilia

 Julia oversaw this Global portfolio for Bayer with a range of responsibilities:

Contribute to growth strategy development for Kogenate (Bayer), identifying and prioritizing leverage points to optimize the potential to connect the brand with suitable patients.

Support development of the Brand Plan for Kogenate (won the Bayer President’s Award for Excellence)

Global pre-launch preparations for the Bayer ‘protein-free’ Factor VIII

Global campaign development for ‘Bayer Hemophilia Care’, a corporate communication platform for the expanding products and services within the Bayer hemophilia portfolio

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